Rotaweek 2015-0906
 

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THE ROTAWEEK
A compendium of Rotary news
Sunday 06-Sep-2015


RI PRESIDENT'S MESSAGE
_____________________________

SEPTEMBER 2015

There was once a strong young man who was offered a job as a woodcutter. He set about his task with energy: The first week, he turned 18 trees into firewood. The second week, he worked just as hard, but was surprised to find he had chopped only 11 trees. The third week, despite working non-stop from morning till night, the number was six, and he went despairingly to the foreman to offer his resignation. "I am losing my strength. I can no longer cut as many trees as I once could."

The foreman looked at the young man, who seemed to him in fine health. "Have you thought of sharpening your axe?" he asked.

"Sharpen my axe? Who has time to sharpen an axe?" the young man asked indignantly. "I have been too busy chopping wood!"

When we aren't making the kind of progress we feel we should be making, the natural response is to redouble our efforts. Sometimes, though, the better response is not to work harder, but to work smarter. Look at your tools. Analyse your processes. Are you directing your resources in the most effective ways? Or are you pouring all your strength into chopping wood with a dull axe?

For the last 20 years, we have relentlessly beaten the drum of membership in Rotary. We set goals and launch campaigns, all focused on bringing in more and more members. And yet, our overall numbers remain the same.

It is time to sharpen our tools. Instead of focusing on the question, "How can we bring more members into Rotary?" we should be asking ourselves, "How can we add more value to Rotary membership, so that more will join and fewer will leave?"

One way we are doing that is with the new Rotary Global Rewards program, which launched in July. This innovative program allows Rotarians to connect with, and receive discounts and concessions from, businesses and service providers around the world. Individual Rotarians may submit their own business to be included alongside those with which Rotary has already negotiated relationships; the most appropriate offers will be added to the listings. We have also created the option of allowing businesses to return a percentage of their profit on each transaction to our Rotary Foundation, and several companies have already been locked into this part of the scheme. Each month we will update the list with additional offers that we may receive. I urge all of you to try it out by signing up on My Rotary at Rotary.org now. The more Rotarians participate, the stronger, and more beneficial, the program will be.

Much more than another loyalty program, Rotary Global Rewards is a new way to benefit from being a Rotarian, and being part of the Rotary network. It is another way to combine business and service. And it is yet another way to add value to Rotary membership. We cannot forget that our potential members will be asking themselves, "What's in it for me?" We need to demonstrate the value of Rotary by showing that becoming a Rotarian will enrich their lives, as it has ours.

K R Ravindran
President 2015 - 16
Source: Rotary International



TRUSTEE CHAIR'S MESSAGE
_____________________________

SEPTEMBER 2015

Rotary and its partners have developed an endgame for the final eradication of polio, and the plan is working successfully. No one can predict the last case of wild polio virus, but if our progress is sustained, it may come before the end of this Rotary year. What a victory that will be for Rotary and its partners and for the children of the world!

Rotary also has a plan to publicise and gain recognition for its vital role in the eradication of polio. Rotary started its first immunization campaign against polio in 1979, when there were still 500,000 cases of paralytic polio every year. Its success led Rotary to launch Polio Plus in 1985, with the goal of immunizing all the world's children against polio. It raised US$ 247 million for that purpose in the first three years, and it then joined forces with the World Health Organization, U.S. Centres for Disease Control and Prevention, and UNICEF in 1988 to eradicate polio. When the partnership was formed, a truly epic battle was joined, and Rotary was the catalyst.

Now we are in the final days of this heroic effort, and it is important for Rotary that the entire world is made aware of its contributions as a major partner in the eradication battle. Rotary International and The Rotary Foundation will do everything they can to publicize Rotary's role, but that is only one piece of the puzzle. Every Rotary club needs to learn the history of the Polio Plus campaign and publicize the news in their local communities. We need the active involvement of every Rotary club in the world to spread the news around the globe.

Download the marketing tools available at www.endpolio.org and read Rotary and the Gift of a Polio-Free World, now available at www.shop.rotary.org Share information about Rotary's role in the fight to end this disease with your social networks on-line and off-line.

World Polio Day is observed every year on 24 October, and it is critical that every Rotary club schedule an event on or around 24 October this year to spread the word in their local communities about Rotary's role in the campaign to eradicate polio. Use the live-streamed updates from endpolio.org as a key element of the program. This is a great time to start our local publicity efforts for World Polio Day 2015. We are so close to our goal don't let us down! Your club needs to start spreading the outstanding news about PolioPlus!

Ray Klinginsmith
Trustee Chair 2015 - 16
Source: Rotary International

Regards:
_____________________________

Dr Dipak R. Sarbadhikari
PP Rotary Club of Calcutta
RID 3291 India
deares@gmail.com
www.sarbadhikari.com/rotary


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