A compendium of Rotary news
There was once a strong young man who was offered a job as a woodcutter.
He set about his task with energy: The first week, he turned 18 trees
into firewood. The second week, he worked just as hard, but was
surprised to find he had chopped only 11 trees. The third week, despite
working non-stop from morning till night, the number was six, and he
went despairingly to the foreman to offer his resignation. "I am losing
my strength. I can no longer cut as many trees as I once could."
The foreman looked at the young man, who seemed to him in fine health.
"Have you thought of sharpening your axe?" he asked.
"Sharpen my axe? Who has time to sharpen an axe?" the young man asked
indignantly. "I have been too busy chopping wood!"
When we aren't making the kind of progress we feel we should be making,
the natural response is to redouble our efforts. Sometimes, though, the
better response is not to work harder, but to work smarter. Look at your
tools. Analyse your processes. Are you directing your resources in the
most effective ways? Or are you pouring all your strength into chopping
wood with a dull axe?
For the last 20 years, we have relentlessly beaten the drum of
membership in Rotary. We set goals and launch campaigns, all focused on
bringing in more and more members. And yet, our overall numbers remain
It is time to sharpen our tools. Instead of focusing on the question,
"How can we bring more members into Rotary?" we should be asking
ourselves, "How can we add more value to Rotary membership, so that more
will join and fewer will leave?"
One way we are doing that is with the new Rotary Global Rewards program,
which launched in July. This innovative program allows Rotarians to
connect with, and receive discounts and concessions from, businesses and
service providers around the world. Individual Rotarians may submit
their own business to be included alongside those with which Rotary has
already negotiated relationships; the most appropriate offers will be
added to the listings. We have also created the option of allowing
businesses to return a percentage of their profit on each transaction to
our Rotary Foundation, and several companies have already been locked
into this part of the scheme. Each month we will update the list with
additional offers that we may receive. I urge all of you to try it out
by signing up on My Rotary at Rotary.org now. The more Rotarians
participate, the stronger, and more beneficial, the program will be.
Much more than another loyalty program, Rotary Global Rewards is a new
way to benefit from being a Rotarian, and being part of the Rotary
network. It is another way to combine business and service. And it is
yet another way to add value to Rotary membership. We cannot forget that
our potential members will be asking themselves, "What's in it for me?"
We need to demonstrate the value of Rotary by showing that becoming a
Rotarian will enrich their lives, as it has ours.
K R Ravindran
President 2015 - 16
Source: Rotary International
TRUSTEE CHAIR'S MESSAGE
Rotary and its partners have developed an endgame for the final
eradication of polio, and the plan is working successfully. No one can
predict the last case of wild polio virus, but if our progress is
sustained, it may come before the end of this Rotary year. What a
victory that will be for Rotary and its partners – and for the children
of the world!
Rotary also has a plan to publicise and gain recognition for its vital
role in the eradication of polio. Rotary started its first immunization
campaign against polio in 1979, when there were still 500,000 cases of
paralytic polio every year. Its success led Rotary to launch Polio Plus
in 1985, with the goal of immunizing all the world's children against
polio. It raised US$ 247 million for that purpose in the first three
years, and it then joined forces with the World Health Organization,
U.S. Centres for Disease Control and Prevention, and UNICEF in 1988 to
eradicate polio. When the partnership was formed, a truly epic battle
was joined, and Rotary was the catalyst.
Now we are in the final days of this heroic effort, and it is important
for Rotary that the entire world is made aware of its contributions as a
major partner in the eradication battle. Rotary International and The
Rotary Foundation will do everything they can to publicize Rotary's
role, but that is only one piece of the puzzle. Every Rotary club needs
to learn the history of the Polio Plus campaign and publicize the news
in their local communities. We need the active involvement of every
Rotary club in the world to spread the news around the globe.
Download the marketing tools available at www.endpolio.org and read
Rotary and the Gift of a Polio-Free World, now available at
www.shop.rotary.org Share information about Rotary's role in the fight
to end this disease with your social networks on-line and off-line.
World Polio Day is observed every year on 24 October, and it is critical
that every Rotary club schedule an event on or around 24 October this
year to spread the word in their local communities about Rotary's role
in the campaign to eradicate polio. Use the live-streamed updates from
endpolio.org as a key element of the program. This is a great time to
start our local publicity efforts for World Polio Day 2015. We are so
close to our goal – don't let us down! Your club needs to start
spreading the outstanding news about PolioPlus!
Trustee Chair 2015 - 16
Source: Rotary International
Dr Dipak R. Sarbadhikari
PP Rotary Club of Calcutta
RID 3291 India